PURAC ASIA PACIFIC PTE LTD   Address:   138 Robinson Road #18-01 The Corporate Office Singapore 068906 PURAC China 707 Zhang Yang Road, Room 907 Sino Life Tower, Pudong New Area, Shanghai 200120, China PURAC Thailand Level 8, Suite No.843 Zuellig House, 1 Silom Road, Kwaeng Silom, Khet Bangrak, Bangkok 10500, Thailand PURAC Korea B1-106, Haesung Building, 51-7 Banpo-Dong, Seocho-Ku, Seoul 137040, Korea Click on the image to enlarge   Country:  Singapore   Tel:  65-6349 1350   Fax:  65-6222 1707   Email:  pap@purac.com   Website/URL:  http://www.purac.com   Key Personnel:  Haiko Zuidhoff, Managing Director Asia Pacific Ivo van Der Linden, Area Sales Manager Oceania, Korea, Philippines, Indonesia Joy Vimalarajah, Area Sales Manager SEA & Asia Subcontinent   Product Category:  PURACAL Calcium Lactate; PURAMEX Aluminum Lactate, Ferrous Lactate, Magnesium Lactate, Manganese Lactate, Zinc Lactate   Description:  In 1935 PURAC began its small-scale fermentation of lactic acid, based on sugar in the Netherlands. It is now the world's largest producer of natural L(+) lactic acid and lactates with production locations in the Netherlands, Spain, Brazil and the United States, covering through its sales network more than 100 countries world-wide. PURAC's products comply with international manufacturing standards such as GMP and its organization is ISO certified. Depending on the needs of its customers, it can supply products in conformance with USP, EP , JP, FCC etc. PURACAL and PURAMEX offer: Good solubility Good bio-availability A relatively high concentration of pure minerals Minerals readily recognized by industry and consumer As the new millennium begins, the fortification trend is very strong. The driving force behind the most successful products is what consumers and the food industry regard as important. PURACAL and PURAMEX fits well in the following criterias which are necessary for success in functional food: Consumers Taste Convenience Health Price Naturalness Food Industry Consumer Education Taste Proof of Efficacy Legislation Endorsement of medical profession and food authorities Price Premium and/or increased market share