Marketing & Promotions
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Carlsberg launches marketing drive in Singapore  
Carlsberg has embarked on a major marketing campaign in Singapore to boost the popularity of its brand among beer drinkers in this island nation.
The Danish brewer has recently rolled out a sleek, “label-less?bottle, embossed only with the Carlsberg logo to target upmarket bar goers in Singapore.
The move coincides with the ...
 
Fierce Competition Between Bacchus, Vita500 Tonics in Korea  
In South Korea, there is strong market competition between 'Bacchus,' a nutritious tonic drink from Dong A Pharmaceuticals Co., and 'Vita500,' a vitamin C drink from Kwang Dong Pharm Co.
The 2 health drink products have fought for market dominance as quarterly sales results of the 2 products have resulted in both ...
 
Coke to launch 2 herbal drinks in China with a grand campaign  
Coca Cola is seeking to capitalise on mainland Chinese consumers' growing health consciousness with the launch of 2 herbal drinks for the China market.
The beverages, developed in partnership with Hong Kong-based HealthWorks, will see 2 variants namely Qing Liang Yuan and Mei Li Yuan to hit store shelves in the mainland ...
 
Ad spend for beverages up except for soft drinks in the Philippines  
Beverage companies in the Philippines spent more on advertising for the 1st half of 2006 compared to the same period last year as producers of milk, tea and coffee brands aggressively pushed their products.
Soft drink companies, however, reduced their advertising budget for the period, according to Nielsen Media Research. Data from ...
 
                 
  
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